Retro Shoe Advertising!
We are fans of classic shoe advertising pieces, so check out "the style sensations of 1948." Jarman Shoe Company was founded in 1924 in Nashville, Tennessee. By the time of this ad, placed in a 1948 issue of Fortune Magazine, the company was renamed the General Shoe Company but kept the Jarman name as a brand name and they are still sold in malls and retail stores across the country. In the 1950's the company changed it's name again to Genesco and expanded into apparel and other ventures including owning the famous jeweler Tiffany & Co. in New York City.
For a fascinating look at Jarmon Shoes and Genesco history read the 2019 Tennessee Magazine story by Bill Carey here...https://www.tnmagazine.org/genesco/
Oh, and we are looking for one of those Jarman Gold Shoe Horns! :)
More to come...
This ad is from a vintage 1948 issue of Fortune magazine purchased at Brattle Book Shop in Boston, MA.